
OUR BLOG
Dive into our blog for the latest insights and tips on business, creativity, and the latest trends. Learn from our experts and stay informed.
How Valentine’s Day Went from Love Letters to Instagram Flexes
Valentine’s day has fully evolved into a digital event from over-the-top proposals to aesthetic dinner date recaps. In this article, find out how we got here and where our social media strategists expect it’ll go in the future.
How a Virtual Assistant Can Help Accountants Work Smarter, Not Harder
Whether you work in a firm or run your own accounting firm, a VA can help streamline operations, free up valuable time, and improve client service. In this article, we’ll explore 6 ways how a VA can do just that.
Bookkeeping Tips for Real Estate Agents: Keeping Your Finances on Track
Here are some key bookkeeping tips tailored for real estate professionals to help them manage cash flow, maximize tax deductions, and avoid financial headaches.
Balancing Motherhood and a Fast-Paced Work Life: The Balancing Act
There’s no magic formula for making it all work but here are 6 valuable tips from a fellow working mom on how to be your most productive version both at work and at home.
How to Create Online Training Courses for Income: A Step-by-Step Guide
Find out how to make your online training course and build strong marketing strategies to promote your course, so it’s both effective and profitable for your small business.
5 Gmail & Outlook Organization Tips to Increase Business Productivity
Whether you’re a Gmail enthusiast or an Outlook devotee, mastering your email organization is key to increasing productivity and reducing chaos. Here are all Makena’s tips for optimizing your email.
Digital Advertising Tips for Contractors in 2025
Contractors must stay ahead of the curve to attracting new clients and grow their contracting business online. Here are 5 actionable tips to help contractors maximize their marketing efforts in 2025.
4 Data Entry Tricks for Speed & Accuracy
While necessary and important for business decision-making, data entry tasks can be time-consuming and challenging for busy business owners. Here are a few tips to improve the speed and accuracy of your data entry.
How Much Does a Bookkeeper Cost?
When considering a bookkeeper for your small business, one of the first questions is: How much does it cost? The answer depends on several factors, which we’ll break down in this blog post.
What’s Thriving & What’s Fading for Social Media Management Trends in 2025?
Identifying what’s IN and what’s OUT in the ever-changing digital world helps find creative content opportunities for your brand to stay ahead of the curve in 2025.
How to Do Book Marketing on Social Media: 6 Easy Steps to Follow
After helping dozens of authors launch their books, here are The Boutique COO team’s tips on successfully marketing your book on socials.
Elevating Your Marketing Game: The Power of Brand + Influencer Partnerships
Partnerships between brands and influencers are a unique and approachable way for companies to reach their target audience. Find out how you can elevate your marketing by hiring an infuencer.
Why Your Growing Business Needs a Fractional COO
If you’re juggling too many operational tasks or unsure of how to scale sustainably, it may be time to bring in a Fractional COO. Find out key reasons to hire a fractional COO for your business.
Pixieset Review: The All-in-One Solution Every Photographer Needs
Individual photographers & large studios use Pixieset to simplify their operations while boosting their professional image. After managing it for many photography clients, find out what we think of the tool.
How Therapists Should Reflect & Set Goals to Grow Their Practice in 2025
The end of the year is the perfect time for therapists to reflect on their practice, assess what’s working, and set meaningful goals for the year ahead. Check out our year-end review process.
5 Social Media Strategies That Helped This Government Business Grow
Social media managers have the power to turn ordinary content into something remarkable by thinking outside the box. Learn from this government business & their creative social media strategy.
How much does a bookkeeper cost? A year-end tax season guide for small businesses
Check out our bookkeeping guide to understand the costs and benefits of hiring a bookkeeper for your small business.
6 Tasks a Virtual Assistant Can Do for Your Creative Business
Whether you’re a one-person show or manage a team of creatives, here are some tasks a virtual assistant (VA) can do to help take your business to the next level.
Why Your Business Support Team Doesn't Have to Be Industry-Specific
While this seems like a logical requirement, the truth is that the best support teams excel not because of niche industry knowledge. Find out more on our blog.
How to Do End-of-Year Strategic Planning For My Small Business (SMB)
Whether you want to streamline operations, set financial goals, or plan for growth, here are 5 steps to tackle year-end planning effectively as a small business owner.