Elevating Your Marketing Game: The Power of Brand + Influencer Partnerships
Are you looking for a creative way to grow your business? Consider hiring influencers and establishing brand partnerships with them!
In this blog, we’ll briefly explain these partnerships between brands and influencers and provide you with a unique and approachable way for your company to partner with the right influencer.
If you do it right, you’ll be able to reach their target audience more effectively than just running online advertising and email campaigns.
Brand + Influencer Partnerships, what are they?
A Brand and Influencer partnership is a collaborative effort between a brand and an individual with significant social media influence.
The influencer promotes the brand's products or services to their audience, leveraging their credibility and reach to increase brand awareness, drive sales, and enhance brand reputation.
How can they be an asset to my marketing plan?
Casting the right influencer to promote a brand can provide a unique blend of authenticity, reach and engagement that traditional paid advertising may not always achieve.
Recent studies show that the average influencer marketing ROI can be more cost-effective than traditional paid advertising! 😮
How much does it cost to work with an influencer?
The cost can vary depending on the size and scope of the influencer you are working with and whether or not they have a management team or agent. The content type and amount of posting will impact the cost as well.
Influencer followings are typically categorized by their follower count:
Nano-Influencers: These individuals have a smaller following, usually under 10,000 followers. While their reach is limited, they often have a very loyal and engaged audience. Some may even create content in exchange for products or services.
Micro-Influencers: With 10,000 to 100,000 followers, micro-influencers have a smaller but highly engaged audience. They are often more affordable and can be highly effective for niche marketing.
Macro-Influencers: These individuals have a large following, typically ranging from 100,000 to 1 million followers. They have a significant impact on their audience and can be effective for reaching a wider audience.
Mega or Celebrity-Influencers: These are celebrities or highly recognized public figures with millions of followers. They have most likely appeared regularly in the media and are a household name.
While follower count is a factor to consider in an influencer's impact, engagement, authenticity, and relevance to the target audience are equally, if not more important.
Need Help Establishing Brand & Influencer Partnerships?
Our marketing experts at TBC can help you find the perfect influencer to elevate your brand. Book a free chat with us today to get help establishing influencer and brand partnerships for your business.
Book your free marketing strategy chat here.
