What’s Thriving & What’s Fading for Social Media Management Trends in 2025?
The social media landscape is constantly shifting, and 2025 is no exception.
As audiences and platforms evolve, so do brands' strategies to stay relevant and connected.
At The Boutique COO, we are passionate about identifying what’s IN and what’s OUT in the ever-changing digital world of social media.
Knowing these trends opens up new creative content opportunities that help our clients maximize their returns from social media.
Let’s explore how your brand can thrive by staying ahead of the curve in 2025.
18 Trends in Social Media for 2025
THRIVING: Multi-Slide Storytelling
Instagram carousels are thriving because they allow brands to tell a story, share in-depth content, and boost engagement all in one post.
FADING: Static Posts
On the other hand, static single-image posts are fading, unable to capture the same level of attention in an increasingly competitive feed.
THRIVING: Customer-Centric Experiences
Brands are spotlighting their customers, creating authentic, relatable content that feels genuine. Customer trips, where real people experience and share the brand, are becoming a powerful tool for trust and connection.
FADING: Influencer-Centric Campaigns
In contrast, influencer-centric campaigns are losing their luster. The audience is becoming fatigued with staged, overly curated influencer content that doesn’t always feel sincere.
THRIVING: Engaging Live Shopping
Live shopping with an entertaining twist is thriving. What does that mean? Think humor, storytelling, and interactive chats that keep viewers engaged and excited to purchase.
FADING: Traditional Livestreams
Meanwhile, traditional-style livestreams are fading. These overly polished formats feel outdated and struggle to hold attention in today’s fast-paced digital world.
THRIVING: Ethical Audio Usage
Brands now thrive by taking a thoughtful approach to audio, using licensed or original sounds that align with their values.
FADING: Careless Trends
The days of carelessly using trending sounds are fading fast, with copyright issues and platform restrictions pushing marketers toward more responsible choices.
THRIVING: Innovative Influencer Partnerships
First-mover collaborations with emerging influencers thrive, helping brands stand out and foster authentic relationships.
FADING: Overused Strategies
Overused influencer strategies, where the same faces represent multiple brands, are fading. Oversaturation is making these partnerships less impactful.
THRIVING: Playful LinkedIn Strategies
B2C brands thrive on LinkedIn by embracing creativity and humor, breaking free from corporate stiffness, and creating a genuine presence.
FADING: LinkedIn Drama
However, LinkedIn drama, often fueled by unprofessional behavior from founders, is “fading” as audiences demand more thoughtful interactions.
THRIVING: Creative Video Development
Treating social video brainstorming like a writers’ room is thriving, producing bold, fresh ideas that resonate with audiences.
FADING: Predictable Formats
Predictable formats, like mini mic interviews, are fading. While once popular, they no longer capture the same excitement or originality.
THRIVING: Story-Driven Marketing
Building brand lore and crafting memorable stories are thriving strategies. They create an emotional connection and build community over time.
FADING: Sales-First Approaches
Sales-first approaches, focused on pushing products without context, are fading. Today’s audiences prefer brands that educate and inspire rather than just sell.
THRIVING: Bold and Risky Content
Brands daring to push boundaries and post bold, unexpected content are thriving. These posts spark conversations and create buzz
FADING: Overly Rigid Processes
Overly rigid approval processes, on the other hand, are fading. They often stifle creativity and prevent brands from capitalizing on timely opportunities.
How to Adjust Your Social Media Strategy for 2025
Social media in 2025 is about creating genuine connections, pushing creative boundaries, and staying ahead of audience expectations. By embracing what’s thriving and letting go of what’s fading, brands can build lasting relationships with their audiences.
Now it’s your chance to rethink your social media strategy for 2025.
What’s one outdated tactic you’re ready to leave behind, and how can you elevate your content to match what’s thriving?
At TBC, we specialize in transforming your approach to social media management and keeping your brand ahead of the curve. Let us help you turn your 2025 social media goals into a game plan for success!
