#1 Social Media Strategy to Get Results in 2024

I’m sure you’ve seen a headline like this before… THE strategy to succeed on social media or the ONE trick no one knows about crushing it on social media. 

In today’s world of AI, turnkey content packages, and more, it is easy to get sucked into these seeming “shortcuts” to success on socials. 

Hard Truth = The Real Strategy for Social Media Success is Being Consistent & Authentic.

I know this isn’t as flashy as you hoped and doesn’t promise foolproof results. 

But there’s a reason for that. 

If you ask any influencer, creator, or business owner thriving on social media, they will tell you they have spent thousands of hours building their community. 

Why Being Authentic is Required to Get Results on Social Media

Have you ever scrolled through someone’s social media account and felt like it was bland, repetitive, or inauthentic? 

I bet you didn’t stay long on their account if so.

Not to mention, you certainly didn’t think about buying from them. 

As CEO of The Boutique COO, I talk to SO many small business owners who want their social media prospecting to be easy. 

But it is HARD work. 

How to Make Social Media Content That Gets Results

Now we’re on the same page, and there is no magic bullet. I’ll leave with one bit of good news. 

Building a good social media presence does NOT mean posting daily on several platforms. 

What’s more important than that is posting high-quality content authentic to you and your message. 

3 Questions to Ask Yourself When Creating Social Media Content

Here are the three things I always consider when creating social media content for my channel, @CEOconfidant. 

1. Is it authentic to me? 

It’s okay to include your real thoughts and opinions, especially if they are authentic. This means you won’t appeal to everyone on social media, but you will attract those who resonate with you. 

2. Does the content quality reflect that you put time and energy into it? 

Low-quality or AI-generated content doesn’t perform as well. We love using AI to generate ideas for your social media content but strongly recommend against using it to generate posts. People love following people and content created by people, and we continue to see client results reflect that. 

3. Does it show your real life and business? 

BTS content, content with faces, and actual uses of your product or service tend to perform really well on socials. Make sure to capture content daily so you can use it as needed!

Want help getting more traction on your socials?

Our social media playbook contains all of our social media tips and tricks and comes with a free 60-minute social media strategy session with our strategists, where you can get customized advice. 

Check out the Proven Checklist for Social Media Success here.