Social Media Management vs. Social Media Strategy: What Does My Business Need?

Clients often know that they need social media support but are still determining whether they need “strategy” or “management” support.

Here at The Boutique COO, we offer both social media management and social media strategy. However, it can be confusing to distinguish between the two. 

If you’re also confused, read more about the differences between social media “management” and “strategy” to decide which is best for you and your business goals! 

What is Social Media Strategy?

A social media strategy is a high-level plan by a social media expert to help a business gain traction on its social media platforms. 

These experts have likely worked on hundreds of brands throughout their careers and are always on top of the latest industry secrets to get the algorithm to work for you. 

A social media strategy typically contains a detailed account of your target demographic, brand voice, a content plan with content pillars, and key performance metrics you’re hoping to grow by implementing said plan. 

Does my business need to outsource Social Media Strategy?

First, if your business doesn’t have a strategic plan to reach its engagement goals and reach its ideal customer online, this is definitely worth investing in. 

At the same time, if you are a digital native who loves social media and is comfortable creating content yourself, this might also be an excellent move for you.

It’ll help you maximize your results from the time you put in without outsourcing things you like to do yourself, keeping your costs low. 

How do I get social media strategy support?

We typically recommend starting with a Social media strategy session.

Our social media sessions are bookable by the hour with our social media experts, who are collectively experienced in Instagram, Facebook, X, Pinterest, LinkedIn, and more. First, you’ll get matched with an expert with experience relevant to your social media goals. Most clients start with working with their strategist to audit their current profiles (if applicable), help them create or refresh their strategy, and review their analytics. 

Once the initial strategy consulting is done, many clients continue with regular check-ins with their strategists or will potentially move into having a social media manager or content creator with us here at TBC.

What is Social Media Management?

Social media management involves doing the actual work inside social media platforms. Everything from creating and distributing content on those platforms to managing engagement with your audience (responding to comments or messages, maintaining your profile information, holding giveaways, etc.) is considered “management”. 

Outsourcing social media management ensures consistent use of your social accounts. The key to having a social media strategy work is being intentional about what you post and authentically engaging with your followers. 

Does my business need to outsource Social Media Management?

If you’re uncomfortable with social media or consider yourself a “social media newbie,” you’d benefit from outsourcing your social media management. 

Another reason you might need to outsource your social media management is that you lack the time to create content and consistently engage with your followers.

To get results, it’s crucial that you consistently post and log in to engage with your followers. Sporadic bursts of content just don’t work anymore and will make it hard for your business to gain traction online.

How do I get social media management support?

Social media management is our full-service social media service. It can start with creating a calendar for what to post and when to create all of that content for you. Your personal social media manager will handle your entire social media execution, and you can be as involved as you want!

Our typical social media management client will get a monthly content calendar and a list of photos or videos we need from them (unless we’re creating all of the content!)., and it will all get posted for you. We can even engage in your account for you to help you build community amongst your followers and reach potential new opportunities on social media!

Interested in talking with The Boutique COO for social media help?

Our clients have seen an average 11x+ increase in followers and a 135x increase in engagement within 6 months of working with us.

The Boutique COO only offers services by the hour, so you can customize the level of social media support you want that fits within your budget. 

If you want to explore how social media support can support your goals, book your first 30-minute strategy session for free, and we can plan together.