Social Media Trends 2024: What Small Businesses Need to Know
As a new small business, keeping up with social media trends can feel like a non-stop race.
With the help of a well-planned Social Media Strategy, your marketing efforts can successfully drive real customer connections (and dollars) to your business.
Top 5 Social Media Trends for 2024
In this blog, I’ll go over the 5 social media trends we notice are crushing it right now and will likely support your small business in 2024 if you implement them.
Social Media Trend #1 - Create for the Platform
Each platform is unique, so how you authentically connect with your audience should be, too. Customers no longer respond to a copy/paste approach regarding content creation or messaging.
Instead, try out these strategies to creating content for your social media:
Platform Focusing: Choose 2-3 platforms that are highly used by your target audience and manageable to maintain long-term.
Unique Content Delivery: Create content formatted to fit the platform's nature to give it an authentic tone.
Social Media Trend #2 - Go Viral From Short Form Video Content
The rise in popularity of TikTok videos and Reels has significantly impacted the reach posts can achieve.
When creating video content, keep in mind:
Length of Video: Bite size videos are the best method of holding viewer attention. Deliver video in increments such as 10 sec - 15 sec - 30 sec - 1 min, etc.
Explore Trending Content/Audio: To allow the algorithm to work in your favor, incorporate trending content creation posts within your Social Media Strategy.
Social Media Trend #3 - Partner With Influencers
Gaining online support for your brands is crucial for growth. With the help of influencer partnerships, you now have a niche thought leader on your side. When choosing influencers, consider:
Platform focus: Ensure the Influencer has a strong reputation within the industry and platform you wish to grow.
Demographic focus: Ensure the Influencer is aligned with the audience's interests/behaviors to facilitate conversion goals.
Social Media Trend #4 - Natively Integrating Your Online Shop
Social platforms have been an effective way of driving awareness to new businesses and their service offerings.
Our favorite features that have allowed our clients to get really high returns on their investments into social media and have proven to be highly effective right now are:
“Save for later” feature—This feature allows customers to save product/service posts easily and convert them at a later day. Learn more about the Save for Later feature here.
Native online checkouts—With payment integrations with companies such as PayPal, businesses have established a higher level of trust in the checkout experience via social media.
Social Media Trend #5 - Provide Customer Service in DMs
With the rise of discovering new brands via social media, customers are utilizing social media communication features to interact with small businesses.
As a response, you can personalize the customer service experience by:
Assigning a designated Customer Service Rep to respond to DM (Direct Messages)
Check your post comments for customer questions/feedback and follow up via DM
