How Mindful Brand Design Elevates Your Start-Up Business' Success
GUEST AUTHOR: Alison Gardner, the founder of Perspektiiv Design Co.
Did you know that 77% of consumers purchase from brands that share the same values as they do? (Source)
If you're mindful of your brand's design early on, success comes more quickly to your small business.
"Strong brand design starts with a mindful foundation rooted in strategy, artistry, and design psychology." - Alison Gardner, Founder & Creative Director of Perspektiiv Design Co.
An early investment in your brand design will make growth effortless and help your small business stand out in today's competitive market.
In this guest post, we hear from Alison Gardner, the founder of Perspektiiv Design Co.—a brand design studio with a decade of experience building brands—how mindful brand design can be one of your business's most critical investments to elevate success.
What is "Mindful" Brand Design?
Mindful brand design is more than just aesthetics; it's a form of communication.
Yes, you'll need a logo and a color palette. But what's much more important is that your brand design communicates what your business stands for.
If done right, your brand design will perfectly reflect what your business provides and give you the confidence to launch (or relaunch) successfully.
3 Tips to Implement Mindful Brand Design in Your Business
Brand design is a topic that's close to our hearts at Perspektiiv. Whenever we speak with a new business owner during our complimentary discovery calls, we always recommend these three things:
Invest in Professional Design: Consider your brand design an essential part of your business strategy.
Focus on Your Audience: Design with your customer in mind. What speaks to them? What attracts their attention?
Be Consistent: Ensure your brand communicates consistently across all platforms and materials.
The ROI of Investing in Brand Design
As a new business, you must carefully scrutinize every investment you make. You should weigh every decision to invest time and resources against the possible return on investment (ROI).
While brand design requires upfront investment, its long-term benefits in building a strong, recognizable brand cannot be overstated.
In our client's words, "spend the money now and watch it come back to you 10x in the future." - Tiny Trailers.
But why?
It's about making your first impression last.
People will likely remember and trust your business if you make an excellent first impression.
The sooner you foster your mindful brand design, the faster you'll elevate your brand presence and overall market share.
The Transformative Power of Design
Perspektiiv Design Co. has partnered with small businesses and entrepreneurs for over a decade to craft brands that represent the heart and soul of what they do. In those years, we've seen countless times that investing in your brand design is often a cornerstone decision that leads to long-term success.
To help convey the transformative power design can have on a business, we'll share a real-life example from our clients at Bathena Soaps.
Before Implementing Mindful Brand Design
The owners of Bathena Soaps approached us to help translate their vision and passion for their products into a tangible brand identity that could captivate and engage their target audience.
Perspektiiv Design Co’s Approach
We began by deeply understanding their goals, preferences, and the essence they wanted their brand to convey. Next, we leveraged this understanding to develop a cohesive, playful brand identity that reflected their unique personality and values. We covered everything from logo design to packaging.
How Brand Design Impacted Their Business
Enhanced Product Presentation: The new packaging designs, including custom boxes and foil accents, immediately elevated the perceived value of their products.
Increased Sales & AOV: Just three weeks after implementing the new design, Bathena Soaps saw a noticeable increase in sales and average order value (AOV) at Saturday markets.
Increased Market Share & Exposure: The visually appealing designs drew more customers and sparked interest from potential retailers.
The transformation of Bathena Soaps is just one case study that exemplifies how strategic design can catalyze business growth.
Interested in discussing your brand design with Alison?
From building a strong foundation with successful brand identity design to creating cohesive brand collateral, unique packaging, modern websites, and more, Perspektiiv Design Co. is here to help your business grow with a foundation of good design.
If you're curious about designing a mindful brand for your business, we highly recommend you connect with Alison. They offer a complimentary discovery call, so there is no reason you shouldn't!
ABOUT THE AUTHOR
Alison Gardner is the founder and creative director of Perspektiiv Design Co., a brand and graphic design studio in Portland, Oregon. Perspective helps small businesses and entrepreneurs succeed by establishing a foundation of good design rooted in strategy, artistry, and design psychology. When she's not working, Alison loves exploring Oregon's natural beauty with her family, including her adventurous toddler, Atlas, and Australian Shepherd, Bear.
