CHOOSING THE BOUTIQUE COO
When Zack (he/him) first found The Boutique COO, he immediately gravitated to the site's web design. He also appreciated the initial conversation he had with Makena (she/her), the founder of TBC.
Once he learned about the hour-based pricing system and the fact that there are no minimum requirements, he was sold!
SIGNIFICANT OUTCOMES FOR THE BUSINESS
The surge in organic attention that Zack is getting on social media has led to him getting recognized by well-known figures & more opportunities to book shows as a comedian.
EASILY CONNECTING WITH HIS TARGET AUDIENCE
Before TBC:
Zack was only reaching a small fraction of his audience. Reels only got 1-2K views with less than 100 likes. Not to mention that he was getting little to no reactions on stories.
After TBC:
Once his new brand & content strategy was live, Zack went viral TWICE. This gained him 33K organic followers & blew up his reach. Every post now gets 40k-500K views, with his top post generating 9.2M views!
IMPROVED BRAND AESTHETIC & IDENTITY
Before TBC:
Between his acting career in Netflix’s The Umbrella Academy and his work as a non-binary trans masculine ventriloquist comedian, Zack never felt like his brand fully captured who he is.
After TBC:
Working with his TBC team, Zack now has a brand message that fully embraces his LGBTQ+ brand, contributing to a stronger & more recognizable brand presence.
CONTENT PLANNING STRATEGY & DELIVERY
Before TBC:
While Zack knew social media was crucial, he was limited in his time. This meant he would post sporadically and with no real social media strategy behind it.
After TBC:
With TBC’s marketing support, Zack now posts regularly multiple times per week at the best posting times for increased reach. Zack also launched a TikTok account, which already has 9K followers & several thousand views per video.
THE FINANCIAL IMPACT
The surge in organic attention that Zack has received on social media has not only led to his recognition by well-known figures but has also opened up more opportunities for him to book shows as a comedian.
So, it’s no surprise that all financial resources are now dedicated to creating more content!
Highlights of Account Growth:
+460% new followers
+149,500% reach on average
9.2M views on just 1 post
ADVICE FROM ZACK BINDER
“Know what you can do and what you are hiring somebody else to do.”
In Zack’s case, he’s an excellent comedian. But he knew he needed to bring in an expert if he wanted his social media to take off. And look at what happened—he went viral TWICE.
Imagine what could happen if you hired the right people to take things off your plate.
SEE HOW WE CAN HELP YOUR BRAND
Let us help you unlock your full potential, by taking care of all those tedious social media tasks you never signed up for.