MARKETING CASE STUDY

TURNING POINT KITCHEN & FLOORING

CHOOSING THE BOUTIQUE COO

Turning Point Kitchen & Flooring is a family-owned business based in Los Angeles, CA, owned by Aaron and Naomi Gottlieb. They were looking for a marketing partner to support them as they aimed to expand their brand recognition in their local service area. Aaron & Naomi wanted to increase their foot traffic by marketing themselves online and posting signage in locations where their customers might be present.

One key factor they were looking for was no upfront contracts.

In the past, they have been stuck in long-term contracts with marketing agencies that made empty promises and led to costly delays in being able to launch. Once they learned how The Boutique COO operates, choosing us was a no-brainer. Everything from the ease of starting with a small project, no contracts, and being on a pay-as-you-go, pay-per-hour model all contributed to the decision.

SIGNIFICANT OUTCOMES FOR THE BUSINESS

Since the project had many moving parts, Aaron & Naomi were impressed when their first strategy chat with The Boutique COO helped them determine the top 2 projects that would have the most concrete impact on their business (improving their website accessibility & developing their print collateral).

DESIGNED COHESIVE DIGITAL & PRINT MARKETING COLLATERAL

The initial project helped our team understand Aaron’s and Naomi’s brand vision. Our marketing coordinators quickly created a cohesive visual brand, including print marketing materials and digital assets for online use. In a very short time and with little feedback from them, we delivered exactly what they wanted to begin promoting their business locally.

IMPROVED WEBSITE ACCESSIBILITY FOR MOBILE & SEARCH ENGINES (SEO)

Next, we aimed to optimize their website to have a cohesive online brand and help it appear higher in the search results. Beginning with the pieces that would maximize results, we made various changes to the website’s user interaction (UI) experience, added live animations, & SEO optimized the copy to attract more high-intent, local buyers to the website.

INCREASED ONLINE VISIBILITY ONLINE VIA A STRATEGIC CONTENT STRATEGY

Finally, we optimized their digital channels to reflect their new brand and link to their updated website. We built a content calendar to target their ideal audience and strategically showcase all the services Turning Point offers. We created a wide variety of content, including product highlights, service spotlights, and before-and-after photos.

One thing that stood out to Aaron & Naomi is how incredibly fast we deliver. The projects we tackled for them usually take other marketing teams months to implement. But we managed to get everything done in a few short weeks, without needing tons of feedback from them.

If you want to get stuff done, you need to work with TBC.

THE BIGGEST IMPACT

“Customer service is excellent — everyone has been super friendly and professional. [You've been] tackling big projects [much faster and more efficiently than we could've thought possible]!"

- Naomi, Turning Point co-owner

ADVICE FROM TURNING POINT

Hiring The Boutique COO is not so scary since there is no commitment. We have gotten stuck with other marketing companies that make promises but do not follow through, and then we are stuck in a long-term contract or project.

With The Boutique COO there are no contracts and it’s pay as you go per hour.

SEE HOW WE CAN HELP YOUR BUSINESS

Let us help you unlock your full potential, by taking care of all those marketing projects and social media tasks you never signed up for.