CASE STUDY

HEADSHOT LOUNGE BY FAT YETI PHOTOGRAPHY

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@fatyeti

CHOOSING THE BOUTIQUE COO

Fat Yeti Photography was drawn to The Boutique COO (TBC)  after receiving their personalized email, which stood out among the usual boilerplate outreach. The genuine, human touch in TBC’s communication caught their attention, prompting a response that marked the beginning of a transformative partnership.

SIGNIFICANT OUTCOMES FOR THE BUSINESS

The financial impact is evident in the streamlined booking process. With TBC handling communication, Fat Yeti Photography experiences a regular flow of interest, translating to a projected revenue of at least $4,000 in the initial months of their partnership.

TRANSFORMED EFFICIENCY

Before TBC:
Recognizing the need for more outbound outreach but wanting to focus on photography.

After TBC:
TBC initiated outreach to potential conferences and reconnected with clients, reducing the overwhelm of outreach tasks for Fat Yeti Photography.

UNLOCKING NEW OPPORTUNITIES

Before TBC:
Constantly thinking about reaching out to people, causing stress and overwhelm.

After TBC:
TBC manages outreach, follows up on emails, finds contact information, and tracks correspondences. Fat Yeti Photography can now focus on photography, reducing stress and improving efficiency.

ENHANCED CLIENT EXPERIENCE

Before TBC:
A long list of contacts, outdated and uncontacted for years.

After TBC:
TBC refines outreach emails, ensures prompt communication, and answers potential clients' questions. This led to consistent reconnection with past clients, finding new leads, and planning a newsletter to showcase their work in 2023.

THE PERSONAL IMPACT

The most significant impact TBC had for Fat Yeti Photography was relieving the burden of marketing and follow-up tasks that were not enjoyable. This shift allowed them to redirect their focus to the aspects of their job they love—the photography work.

“The Boutique COO has been great! In a few short weeks I saw a real uptick in contacts. The Boutique COO has taken the work I don't like to do and done it brilliantly. Definitely recommend." 

- Dan Morris, Fat Yeti Photography

ADVICE FROM FAT YETI PHOTOGRAPHY

For others contemplating hiring a virtual assistant, the advice from Fat Yeti Photography is clear:

"The instant you can afford it, hire someone else to do the things you are not good at. It pays for itself."

SEE HOW WE CAN HELP YOUR BUSINESS

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