How to Monetize Your Instagram Channel
You often hear entrepreneurs and business owners talk about diversifying their revenue streams. Monetizing your social media channels is a great way to do that.
It provides different income streams for your business and allows you to continue growing your brand.
Instagram alone offers multiple avenues to monetize.
Monetizing Instagram effectively requires a mix of content strategy, audience engagement, and leveraging Instagram’s monetization features.
In this blog post, I’ll break down the best tactics I’ve found to generate revenue on Instagram.
5 Ways to Make Money From Your Instagram
1. Leverage Instagram’s Native Monetization Features by Becoming an Instagram Creator
Start an Instagram Creator or Professional account and review the Creator guidelines. The goal here is to build real engagement. Most of the Creator monetization features are unlocked once you hit 10,000 followers, however, more followers doesn’t always indicate more money. Instagram prioritizes engagement rates more than follower count when it comes to monetization.
Reels Play Bonus- Earn money based on how many people view your Reels. You can discover if you’re eligible for reel bonuses by checking for an invite in your Professional Dashboard.
Badges on Live Streams- Followers can purchase badges to support you during live sessions. Followers who purchase badges are often among the most engaged, so be sure to connect with them directly to continue fostering engagement.
Instagram Subscriptions- Build a community of your most engaged followers by offering them exclusive content, including posts, Stories, and live videos, when they pay to subscribe to your account.
Instagram Ads on Videos- Once you reach 600,000 minutes of video watch time and have at least 10,000 followers, you become eligible to earn a share of ad revenue from in-stream ads on longer videos.
2. Explore Brand Sponsorships & Partnerships
Sponsored Posts & Stories: Connect with brands who have shared values & partner with them for paid promotions.
Affiliate Marketing: Earn commission by sharing affiliate links in stories, captions, and in your bio using platforms like Amazon Associates, LTK, or ShopMy.
Instagram’s Brand Collabs Manager: Use Meta’s Brand Collabs Manager to create a profile and get discovered by brands. You will need a business or creator account to apply and must get approved before your profile is public to brands.
3. Sell Merch, Products, and Services
Instagram Shop: Set up an online for a branded merchandise or other products and link to the store through Instagram Shop
E-books, Courses, or Digital Products: Promote and sell guides, templates, or coaching services. We’ve found that digital products and services perform best when a content creator has 100,000+ followers. That being said, creating free downloadable content is a great way to grow your email list and test what content resonates with your audience.
4. Drive Traffic to External Revenue Streams
Link-in-Bio Strategy: Use tools like Linktree to direct followers to affiliate links, promote your newsletter, or drive traffic to paid program offerings.
Build Your Email List: Convert followers into long-term customers by collecting emails through freebie content and promoting exclusive content offers that followers can only get if they subscribe to your newsletter.
5. Fine Tune Your Instagram Profile & Content for Maximum Reach
Optimize Your Instagram SEO: Use searchable usernames, bios, and hashtags to make your profile more discoverable. Use keywords that are searched frequently by many people to ensure your profile gets in front of as many eyes as possible.
Create Consistent High-Quality Content: Use all of the native features Instagram offers. We recommend a minimum of 3-4 feed posts a week, regular or daily stories, and 1-2 reels per week to drive reach and engagement.
Build Followers Through Engagement: It’s essential to engage with followers on your page by responding to DMs, and comments, and using interactive stickers in stories. You can drive new followers to your page by engaging with other people’s content. Find relevant content through location tags, keyword searches, or through creators or brands you love.
Collaborate with Other Influencers: Cross-promote with other creators to grow your audience.
Want Help Growing Your Instagram & Earning Money from your channel?
The Boutique COO has an experienced team of social media strategists who can help you build an Instagram strategy that will help you reach more people, get more engagement, and ultimately maximize your income from Instagram.
Our clients have seen a 46% increase in their business revenue every 6 months when working with us.
If you’re curious about having TBC help implement your Instagram social media strategy for you, check out how our marketing specialists can help. We have a very competitive hourly rate to get you high-quality content that gets results.
Ready to get started? Book a free strategy chat with our team to start building your Instagram strategy to help you make money from posting on your socials.
