Flodesk Hacks to Level Up Your Monthly Email Newsletter
If you’re a fan of beautiful, on-brand emails that don’t require a degree in design, Flodesk is probably your email marketing soulmate. But even the most aesthetic platforms can come with a bit of a learning curve, and that’s where we come in.
At The Boutique COO, we don’t just dabble in email marketing; we’re trained pros in platforms like Flodesk and know how to use it to help our clients' newsletters shine. Whether we’re building automated workflows, designing scroll-stopping newsletters, or segmenting audiences for better engagement, we know this platform inside out.
Flodesk is our go-to tool because it’s intuitive, beautifully designed, and makes staying on-brand a breeze. But even with all its built-in ease, plenty of hidden gems and smart strategies can take your newsletters from good to great.
In this post, we’re sharing our favorite Flodesk hacks, the exact tricks we use behind the scenes to help our clients grow their lists, increase engagement, and convert subscribers into loyal customers.
What is Flodesk?
Flodesk is a marketing suite that helps businesses create emails and automation. It includes email marketing and digital sales tools.
Whether you’re just getting started or ready to fine-tune your strategy, these tips will help you get the most out of every send in Flodesk.
5 Hacks to Maximize Your Flodesk Email Newsletter
1. Set up Custom Fonts in Flodesk
Flodesk doesn’t support uploading your own fonts, but there is a workaround: create graphics in Canva using your brand fonts and upload them directly into your email. Use them as headers or callouts, and voilà, your brand stays cohesive across every touchpoint.
Pro Tip: Save time by building a “graphics library” in Canva for recurring headers like “New on the Blog,” “Client Spotlight,” or “Upcoming Events.” The Boutique COO’s Marketing team can help you set up your own personal graphics library, making your Flodesk newsletters stand out.
2. Optimize Your Subject Line Preview Text
That little gray preview text following to your subject line? It’s prime real estate. Flodesk lets you edit it, so don’t waste it on the first sentence of your email. Use it to expand on the subject line, tease a juicy detail, or create urgency- something that helps engage your readers.
Example: Subject: “We’ve got something exciting for you…” Preview text: “Hint: It involves freebies and your inbox.”
Segment Smarter, Not Harder
If you’re not segmenting your audience yet, this is your sign. Flodesk makes it easy with tags and segments, using them to send the right message to the right people at the right time.
Some quick segment ideas:
New subscribers
VIP clients
Webinar attendees
Product waitlist signups
The more personalized the content, the better your engagement. No more throwing emails down a dark hallway hoping it hits the right audience, our team can help make sure you’re sending the right message to the right audience every time.
3. Create Smart and Functional Automations
Flodesk’s workflows are game changing, especially when you use them to onboard subscribers or nurture leads. Don’t just send a “Thanks for subscribing!” use automations to tell your story, share your values, or guide someone through your services step-by-step.
Consider a 3-part welcome sequence:
Welcome + what to expect
Your story or brand mission
Freebie delivery + next steps
4. Strategic Repurposing for Consistent Visibility
Have a blog post, podcast episode, or client win you’re proud of? Turn it into a newsletter! Flodesk’s drag-and-drop layout makes it easy to plug in content you’ve already created, saving you time while still showing up consistently.
Repurpose ideas:
Share a client testimonial as a feature story
Break a blog post into 3 tips or takeaways
Add a quick video intro with a link to your latest content
Are you already creating great content but not sure how to repurpose it for email? We’ll help you create a plug-and-play system that turns one piece of content into multiple touchpoints.
5. Track Email Newsletter Data That Actually Matters
Open rates are nice, but clicks and conversions tell the real story.
Use Flodesk’s analytics to see which emails (and which types of content) resonate most. Over time, you’ll spot trends, like what days your audience opens emails, what CTAs perform best, and what kind of subject lines earn that click.
Pro Tip: Create a simple spreadsheet to track metrics each month so you can make informed decisions moving forward. Continue momentum with the things that are working and tweak/pivot on the areas that just aren’t hitting home.
Want help making sense of your analytics or setting up a reporting dashboard? We’ve got you covered. Talk to our team today.
Bonus Hack: Duplicate + Tweak
Once you’ve got an email layout that works, duplicate it. Change the colors, swap the images, and tweak the content, but keep that high-performing structure. You don’t have to reinvent the wheel every time.
At The Boutique COO, we often build reusable templates for our clients in Flodesk so they can move faster without sacrificing design. If you’re starting from scratch, we can help develop one that’s totally on-brand and easy to edit.
Need Help Building Your Monthly Email Newsletter?
Flodesk makes it almost too easy to send beautifully branded emails, and with a few innovative strategies in place, your newsletters will not only look good but also convert like crazy.
Do you still wonder if you’re using Flodesk to its fullest potential? Maybe you just don’t have time.
Whether you're starting from scratch or want to refine your email strategy, we’ve got you.
Our team at The Boutique COO can help you build a custom newsletter flow, create branded templates, and ensure that your emails are doing more than sitting in inboxes—they’re getting opened, read, and clicked.
